In 2025, the world of supplements is more personalized and convenient than ever. But one question keeps popping up for health-conscious Brits:
“Are gummy vitamins actually better than capsules?”
If you’re standing in your kitchen holding a bottle of chewable multivitamins in one hand and a capsule in the other, this guide is for you.
🍓 Gummy Vitamins: The Rise of a Tasty Trend
Once made just for kids, gummy vitamins are now the preferred form for adults in the UK, and for good reason:
✅ Benefits of Gummy Vitamins:
• Easy to swallow – Ideal for those who dislike pills
• Great taste – Fruity flavours like strawberry mango make supplementation enjoyable
• Custom blends – Easier to combine nutrients like Ashwagandha, Shilajit, and B-complex
Vitamega’s Shilajit Max Strength Gummies are a great example, offering a powerhouse blend with Ashwagandha, Vitamin B6, and D3 — in a delicious chewable form.
👉 Try Shilajit Max Gummies
⚠️ Gummy Cons:
• Can contain added sugars (not with Vitamega – we’re 100% sugar-free!)
• Sensitive to heat if stored improperly
• Dosage flexibility can be limited
💊 Capsule & Tablet Vitamins: The Traditional Standard
Capsules have long been the go-to form for vitamins. In many cases, they still shine for specific needs.
✅ Benefits of Capsules/Tablets:
• Highly concentrated formulas – Perfect for single nutrients (e.g. iron or magnesium)
• Longer shelf life
• No flavour needed – Ideal if you prefer neutral intake
⚠️ Capsule Cons:
• Harder to swallow for children or older adults
• Slower absorption compared to chewables or liquids
• Less enjoyable = lower compliance
⚖️ Bioavailability: Which Gets Absorbed Better?
This is where things get scientific 🔬. According to studies published in The Journal of Nutrition, gummy vitamins may offer faster and more consistent absorption, especially for fat-soluble vitamins like A, D, E, and K — especially when taken with a small meal.
💡 In a 2023 UK survey, 68% of adults reported feeling a noticeable energy boost faster when using gummies compared to capsules.
Source: UK Wellness Consumer Trends Report, 2023
👩⚕️ What Do Experts Say?
For many patients who struggle with pill fatigue or absorption issues, gummies are a fantastic alternative — just watch the sugar content.
— Dr. Elena Collins, Registered Nutritionist (UK)
You’re more likely to stick with a supplement that tastes good and fits into your daily routine. That’s where gummies win.
— Riya Patel, Holistic Health Coach
🎯 When to Choose Gummies:
• You hate swallowing pills
• You’re supplementing multiple nutrients at once
• You need a tasty, on-the-go solution
• You want to encourage your kids to take vitamins, too
Top Recommendation:
✅ Vitamega Multivitamin Gummies for Adults & Kids – Vegan, sugar-free, UK-made
🛑 When to Stick with Capsules:
• You need very high doses (like high-strength Omega-3s or Iron)
• You’re on a restricted sugar/fructose diet (though Vitamega gummies are sugar-free)
• You want exact dosing per mg or prefer a once-daily pill
🚀 Final Thoughts: What’s Right for You?
There’s no one-size-fits-all answer. But for most people in 2025 — especially those juggling work, kids, and fast-paced routines — gummy vitamins are a game-changer.
They’re easier to take, more enjoyable, and in Vitamega’s case — 100% vegan, sugar-free and UK formulated.
Want to feel the difference for yourself?
Explore our bestselling gummy supplements and take the first step toward better health — the fun way.
👉 Shop All Gummies at Vitamega.co.uk